Monthly Archives: March 2011

What DOESN’T make a successful ArtSpark campaign (part 2)…

Today’s post examines and tosses around ideas for what didn’t work for Michelle Otero’s ArtSpark campaign while she was writing her memoir, Vessels. In ArtSpark’s quest to discover how the internet and social media + face-to-face connections lead to sustainable … Continue reading

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What makes a successful ArtSpark campaign (part 1)…

As promised in Tuesday’s post, I’m writing over the next 10 days about Michelle Otero’s ArtSpark campaign for her memoir, Vessels, that wrapped with last Friday’s Chocolate Fiesta. During an “exit interview” of sorts, Michelle and I talked in depth … Continue reading

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Artist + ArtSpark = chocolate and community!

Michelle Otero’s ArtSpark campaign was crowned with a Chocolate Fiesta last Friday night. About 20 supporters turned out to celebrate Michelle’s draft of her memoir, Vessels, and also to eat tortilla soup, drink red wine, and gorge on (lots of!) … Continue reading

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