LinkedIn Bootcamp

Happy Thursday! Today we are going to discuss how to create an attractive LinkedIn profile. Providing a link on your Google+ page to your LinkedIn profile is essential since LinkedIn will describe in detail who you are and what you do to those already following you on Google+. LinkedIn is a great platform to promote your art business – whether it is books, photography, paintings, acting, etc… Essentially, besides being an online resume, LinkedIn is an ideal way to socialize with other professionals in your field as well.

Featured to the left is a fun infographic from Enfuzed. The following are some key points:

1. Like Google+, LinkedIn is very popular with over 135 million users.

2. Complete your profile since it will show up in Google search results, and you want to make a good first impression (likewise, make sure your photo represents you well – you can use the same one as on your Google+ page or use a headshot).

3. Making connections is important since this expands your overall network. Besides other artists, you can connect with individuals that could help you with your next exhibit or provide you with necessary services/products.

4. Create a customized URL that is consistent with your name.

5. Add interest by telling your story.

6. Request recommendations to further validate your expertise and recommend others as well.

7. Join groups related to your industry. Visual Artist? Here’s a great one: Visual Artists and their Advocates

8. Use key words (especially in your headline) relevant to your profession throughout your profile page in order to show up more often in search results.

Have a question for an expert in your field? Use LinkedIn’s “Answers” section to ask a question.

LinkedIn has built-in analytics – the more advanced options are not free, but you can get an idea of how well your profile is doing by looking at “Who’s Viewed your Profile” under your home page. Since they have showed an interest in your work, go ahead and connect with those that have viewed your profile.

Maintain that good first impression: post an update every few days since this tells your clients and colleagues that you are an active user of LinkedIn.

You can increase exposure of your work by doing one or all of the following:

  1. Use the “projects” option under edit profile to describe completed or in progress work to your followers. You can also provide a URL – which is one way to link your profile to your website.
  2. Writers will find the “publications” option especially useful in showcasing their written works.
  3. Include a link to your website (or other social media platform, such as Google+) under your “contact info” and/or under your “summary.”

Lastly, make sure your profile is public! You can do this by following the link “publish your public profile” found under your photo on your profile or you can edit your account settings.

Next week: Every artist can also be a visual artist on this platform.

In the meantime, tell us how you use LinkedIn to showcase your work by leaving a comment below.   Thank you, and see you next week!

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