The Artist Business Canvas Gallery Walk

The Artist Business Canvas Gallery Walk

One of the BEST activities during the Artist Business Canvas Course is the Gallery Walk.  The Gallery Walk activity is at the end of the course, and it’s where participants can share their canvases with one another, including the option to receive feedback or ask questions.  For example, it’s a great way to ask for help if you got stuck somewhere when building your canvas or to receive answers to questions like, “This is a customer segment I never thought of because I usually think of them only as a key partners, but maybe it’s a possibility.  What do you

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WHERE did the Artist Business Canvas come from?

WHERE did the Artist Business Canvas come from?

Where did the Artist Business Canvas come from? At ArtSpark, we get asked this question all the time. So here’s the story…. A couple of years ago at a Start Up Weekend in ABQ, I pitched an idea that was voted on and selected by the weekend’s participants. Very quickly, a team was assembled and we dove in to the amazing and arduous process of building out a mere business idea over 36 hours and then pitching it at the end of the weekend in front of an assembled mass of people, including judges and potential investors. That weekend I

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Business for Artists 101: Protecting Your Assets

Business for Artists 101: Protecting Your Assets

(Thanks to guest blogger, Marlo Spieth from Avvo.com, for this blog post!) Salvador Dalí was an artist unsatisfied to be famous posthumously. Breaking with tradition, it was his priority to be recognized and compensated for his work during his lifetime. How did Dalí achieve financial success? It has been said that Dalí was revolutionary in the sense that he was both an artist and a businessman. History remembers him as an eccentric but, in fact, his peculiarities were the result of a fierce commitment to his brand. In 1924, Andre Breton defined surrealism as “the actual functioning of thought…. in

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Business Model Canvas for ARTISTS

Business Model Canvas for ARTISTS

  Six amazing artists came together for two evenings in September, creating a “Business Model Canvas” to think about how their creative work could produce income.  ArtSpark discovered the “Business Model Canvas” during the Start Up Weekend in Albuquerque last year.  After working intensely with a start-up team using the model all weekend, I quickly realized that it was the PERFECT approach for artists, artisans, designers and other creatives.  Yes, it needed to be modified so that it made sense to artists who often don’t relate to business terms like “customer segments” and “value proposition.”  Yet, the short and sweet

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