Back to School

Back to School

Many thanks to guest blogger and artist Annie LeFevre for this post and accompanying comic strip.  Right on Annie! This September, “back to school” holds new meaning to me as I will be commencing my fourth and final year of college at NYU, thus culminating the formal education that has governed the majority of my years on the planet. I have been an artist since even before I was a student, and I’ve had the great privilege to attend schools my whole life that have supported my creativity. Ultimately focusing on creative production in college with courses in art history,

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Big Changes In Today’s Art World:  Crisis or Opportunity?

Big Changes In Today’s Art World: Crisis or Opportunity?

“How the Widening Income Gap Is Affecting the Art World” is a recent Nonprofit Quarterly article describing how small and mid-sized galleries are closing in New York (as reported in the New York Times).  Both articles focus on how “mega-galleries” and art fairs or biennials like Art Basel and Art Miami are shutting out smaller dealers and, of course, squeezing artists’ sales as well.  ART at the top of the food chain is increasingly viewed and treated as an equity investment that’s held by collectors who then flip the art (like real estate) to the highest bidder for a big

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ARTISTS FIRST!

ARTISTS FIRST!

Across the breakfast table at an Oakland cafe, my friend and colleague’s eyes fill with tears.  “I’ve been so worried about my films.  I haven’t been able to finish the last one… I miss it so much.” My own eyes blur with tears. You see, we are both founders of start-ups in the arts (no, this is not an oxymoron), and we are continually up to our eyeballs with what it takes to build profitable businesses with scalable futures while staying true to vibrant social missions. I’m the CEO and founder of ArtSpark, and Holly Million is the founder and

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Business for Artists 101: Protecting Your Assets

Business for Artists 101: Protecting Your Assets

(Thanks to guest blogger, Marlo Spieth from Avvo.com, for this blog post!) Salvador Dalí was an artist unsatisfied to be famous posthumously. Breaking with tradition, it was his priority to be recognized and compensated for his work during his lifetime. How did Dalí achieve financial success? It has been said that Dalí was revolutionary in the sense that he was both an artist and a businessman. History remembers him as an eccentric but, in fact, his peculiarities were the result of a fierce commitment to his brand. In 1924, Andre Breton defined surrealism as “the actual functioning of thought…. in

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Business Model Canvas for ARTISTS

Business Model Canvas for ARTISTS

  Six amazing artists came together for two evenings in September, creating a “Business Model Canvas” to think about how their creative work could produce income.  ArtSpark discovered the “Business Model Canvas” during the Start Up Weekend in Albuquerque last year.  After working intensely with a start-up team using the model all weekend, I quickly realized that it was the PERFECT approach for artists, artisans, designers and other creatives.  Yes, it needed to be modified so that it made sense to artists who often don’t relate to business terms like “customer segments” and “value proposition.”  Yet, the short and sweet

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