A Kickstarter Rollercoaster Ride

This is a long post, I know, but so worth the read! Congratulations to Reba Hasko, an extraordinary performer (singer/songwriter could describe her but, hey, she’s more than that) who just succeeded at funding her campaign on kickstarter.com.  Reba and her fans raised $9333 in 30 days to finance the recording and pressing of her third album with Devin Greenwood at The Honey Jar studios in Brooklyn, NY. I met Reba here in ABQ after she blew me away with her performance style and artistic excellence.  We chatted quite a bit about ArtSpark and the promise of micro/crowdfunding sites like

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What DOESN’T make a successful ArtSpark campaign (part 2)…

Today’s post examines and tosses around ideas for what didn’t work for Michelle Otero’s ArtSpark campaign while she was writing her memoir, Vessels. In ArtSpark’s quest to discover how the internet and social media + face-to-face connections lead to sustainable artistic creative success, we made mistakes and overlooked the obvious. Here’s what Michelle offered to ArtSpark which, in turn, is offered to you in the spirit of learning along the way: 1. Technology: ongoing snafus with her WordPress blog and not having the time and expertise to fix it. Also, Michelle didn’t have the time to get up to speed

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What DOESN'T make a successful ArtSpark campaign (part 2)…

Today’s post examines and tosses around ideas for what didn’t work for Michelle Otero’s ArtSpark campaign while she was writing her memoir, Vessels. In ArtSpark’s quest to discover how the internet and social media + face-to-face connections lead to sustainable artistic creative success, we made mistakes and overlooked the obvious. Here’s what Michelle offered to ArtSpark which, in turn, is offered to you in the spirit of learning along the way: 1. Technology: ongoing snafus with her WordPress blog and not having the time and expertise to fix it. Also, Michelle didn’t have the time to get up to speed

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What makes a successful ArtSpark campaign (part 1)…

As promised in Tuesday’s post, I’m writing over the next 10 days about Michelle Otero’s ArtSpark campaign for her memoir, Vessels, that wrapped with last Friday’s Chocolate Fiesta. During an “exit interview” of sorts, Michelle and I talked in depth last week about what worked and didn’t work for her ArtSpark campaign, as well as suggestions for changes. This is what fell into the what worked category: Launching a blog and blogging regularly (Michelle chose to blog on Tuesdays which, according to research, is the best day of the week to blog). Clearly defined goals. Michelle set out to accomplish

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Artist + ArtSpark = chocolate and community!

Michelle Otero’s ArtSpark campaign was crowned with a Chocolate Fiesta last Friday night. About 20 supporters turned out to celebrate Michelle’s draft of her memoir, Vessels, and also to eat tortilla soup, drink red wine, and gorge on (lots of!) chocolate together. It was a lovely evening, full of inspiration and aspirations (read Michelle’s latest blog post about the event here). Michelle also read from Vessels; it is beautifully written and poignant, evidenced by many eyes in the room wet with tears. Michelle and I met earlier that week at a local Starbucks where we have sat many times hatching

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Sweet Success!!

It’s the day of Michelle Otero’s hard-won Chocolate Fiesta. During her deep dive into writing her memoir, Vessels, Michelle gave up chocolate for two months. It was her devotion to her creative process. Concerned friends and family thought that chocolate was way too much to give up (around Christmas, no less!), yet many of us signed up to practice our own brand of devotion to Michelle and her writing during December and January: weaving, doing yoga, writing music everyday, giving up television, practicing creativity regularly, reading poetry, faithfully washing the dishes. Even one brave soul joined Michelle in abstaining from

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